{"id":10375,"date":"2021-07-02T11:32:43","date_gmt":"2021-07-02T09:32:43","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=10375"},"modified":"2021-08-17T12:41:46","modified_gmt":"2021-08-17T10:41:46","slug":"kombinacija-za-uspeh-kako-digitalni-i-tradicionalni-marketing-rade-zajedno","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/kombinacija-za-uspeh-kako-digitalni-i-tradicionalni-marketing-rade-zajedno\/","title":{"rendered":"Kombinacija za uspeh: kako digitalni i tradicionalni marketing rade zajedno?"},"content":{"rendered":"

Jedan potro\u0161a\u010d danas, pre kupovine bilo kog proizvoda (bez obzira da li u pitanju Addidas trenerke, Nike patike ili Electrolux ve\u0161 ma\u0161ina<\/a>), na internetu istra\u017euje njegove karakteristike, \u010dita komentare i \u017eeli da sazna sve detalje o njemu. To radi \u010dak i kada su u pitanju neki od proizvoda koji se tradicionalno kupuju u prodavnicama ili na stovari\u0161tima.\u00a0<\/p>\n\n\n\n

Na primer, potencijalni kupci gra\u0111evinskog materijala poput cigli, kamena ili gvo\u017e\u0111a, najpre se informi\u0161u na internetu o ceni, kvalitetu, specifikacijama, pogledaju preporuke drugih ljudi, pa tek onda odlaze na prodajno mesto. \u0160to bi se reklo – \u201csa predznanjem\u201d. Zato marketin\u0161ke poruke moraju da budu prisutne na internetu, kako bi doprle do kupaca koji aktivno tra\u017ee informacije na web sajtovima. S obzirom na to, itekako ima smisla \u0161to brojne firme i kompanije ula\u017eu u internet prezentacije i digitalno ogla\u0161avanje. <\/p>\n\n\n\n

Sa druge strane, digitalni marketing nije jedina opcija koju kompanije, mala i srednja preduze\u0107a, preduzetnici, pa i fizi\u010dka lica mogu da koriste kada je u pitanju ogla\u0161avanje. Iako alati za digitalno ogla\u0161avanje danas jednostavno moraju da budu prisutni u svakoj marketin\u0161koj kampanji, to ipak ne zna\u010di da treba zanemariti strategije tradicionalnog ogla\u0161avanja. <\/p>\n\n\n\n

Ukratno re\u010deno, digitalni i tradicionalni marketing mogu da idu ruku pod ruku<\/strong>. \u0160ta vi\u0161e, po\u017eeljno je da koristite obe strategije kako biste \u0161to lak\u0161e i \u0161to br\u017ee do\u0161li do ciljane grupe i \u0161to ve\u0107eg broja potro\u0161a\u010da potencijalno zainteresovanih za va\u0161e proizvode i usluge. <\/p>\n\n\n\n

Iako \u017eivimo u eri interneta, prilikom izrade marketin\u0161kog plana, nikada ne odustajte od tradicionalnog modela ogla\u0161avanja<\/strong>! Bilbordi, TV i radio stanice, novine, \u010dasopisi, magazini, katalozi, bro\u0161ure, \u0161tampa na letnjim majicama<\/span><\/a>, ka\u010dketima, kerami\u010dkim \u0161oljama –  samo su neke od tradicionalnih metoda koje mo\u017eete da iskoristite. <\/p>\n\n\n\n

Prava kombinacija tradicionalnog i digitalnog marketinga, pravilno usmerena na ciljnu grupu, mo\u017ee napraviti razliku u odnosu na konkurenciju<\/strong>. Kako marketin\u0161ki svet polako prelazi na digitalni na\u010din komunikacije sa kupcima, mnogi tradicionalni kanali ogla\u0161avanja su postali jeftiniji. To zna\u010di da su pristupa\u010dniji nego ikada ranije, \u0161to pogoduje pre svega malim preduze\u0107ima sa ograni\u010denim bud\u017eetom. Tu priliku ne smete propustiti! <\/p>\n\n\n\n

Evo nekoliko na\u010dina kako mo\u017eete iskoristiti snagu tradicionalnog marketinga i upariti je sa raznim digitalnim strategijama ogla\u0161avanja.<\/p>\n\n\n\n

#1 Bilbordi i geo-targeting<\/strong><\/h2>\n\n\n\n

Bilbordi su i dalje jedan od najboljih na\u010dina ogla\u0161avanja na odre\u0111enim tr\u017ei\u0161tima. Dugo vremena je visoka, ponekad i previsoka cena odvra\u0107ala manje firme od ogla\u0161avanja putem bilborda. Me\u0111utim, danas se reklame na bilbordima nude za mnogo ni\u017eu cenu. <\/p>\n\n\n\n

Ako \u017eelite da postignete bolje rezultate i zaradite vi\u0161e novca<\/span><\/a> onda uparite bilborde sa geografski ciljanim oglasima. Na taj na\u010din \u0107ete za novac koji biste nekada dali za ogla\u0161avanje na bilbordu dobiti i bilbord i digitalni geociljani oglas, koji \u0107e jakom porukom privu\u0107i potencijalne potro\u0161a\u010de.<\/p>\n\n\n\n

#2 \u010casopisi i digitalni sadr\u017eaj<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u0160tampana re\u010d i dalje \u017eivi. Industrija \u0161tampaniih medija, \u010dasopisa, magazina i sl, jo\u0161 uvek ima svoju lojalnu publiku. S obzirom da su \u010dasopisi u velikom broju slu\u010dajeva usmereni ka odre\u0111enoj temi, odnosno odre\u0111enoj ni\u0161i kada je re\u010d o marketingu, oni mogu biti jedan od boljih na\u010dina da se dopre do ciljane publike<\/strong>. Publikacije fokusirane na odre\u0111ena interesovanja poput turizma i putovanja, automobila, ekonomije i investiranja, ure\u0111enja doma, mode i sli\u010dno, odli\u010dna su investicija za odre\u0111enu potro\u0161a\u010dku grupu. <\/p>\n\n\n\n

Sa druge strane, kada razmi\u0161ljate o ogla\u0161avanju, nativnom, sponzorisanom sadr\u017eaju ili sponzorisanim doga\u0111ajima, raspitajte se da li taj isti \u010dasopis ili magazin ima i svoje elektronsko izdanje, web stranicu ili se prezentuje preko dru\u0161tvenih mre\u017ea. Na taj na\u010din mo\u017eete efikasno upariti digitalni i tradicionalni oglas za jo\u0161 bolje rezultate.<\/p>\n\n\n\n

#3 Novine i onlajn oglasi<\/strong><\/h2>\n\n\n\n

\u0160tampane novine mo\u017eda postaju sve manje \u010ditane, bar tako ka\u017ee statistika<\/span><\/a>. Me\u0111utim i dalje je veliki broj ljudi koji u\u017eiva da uz jutarnju kafu ili \u0161oljicu \u010daja pro\u010dita dnevne novine. <\/p>\n\n\n\n

Jeste li pogledali oglase u novinama u poslednje vreme? Neki od oglasa koje mo\u017eete na\u0107i u lokalnim novinama su danas \u010desto oglasi majstora za popravku elektri\u010dnih aparata, vodoinstalatera i sli\u010dno. Upravo su lokalne novine pravo mesto za njihovo ogla\u0161avanje jer \u201epucaju\u201c na ciljani deo tr\u017ei\u0161ta, na ljude koji \u017eive u tom gradu ili delu grada. I \u0161to je najbolje od svega, nekada su ti oglasi bili prili\u010dno skupi, dok je u dana\u0161nje vreme cena ogla\u0161avanja u lokalnim \u0161tampanim novinama <\/strong>prili\u010dno pala, pa to svakako treba iskoristiti.<\/p>\n\n\n\n

Ovo je tako\u0111e sjajan izbor za manja preduze\u0107a, sa manjim bud\u017eetom za marketing. Ne samo da \u0107ete za manje novca mo\u0107i da se reklamirate, ve\u0107 \u0107ete verovatno dobiti i vi\u0161e prostora u novinama. <\/p>\n\n\n\n

Sa druge strane, ve\u0107ina \u0161tampanih novina ima i svoje elektronsko izdanje, pa uvek mo\u017eete pregovarati o tome da uz ogla\u0161avanje u novinama dobijete i baner oglas ili promo post na nekoj od dru\u0161tvenih mre\u017ea ili web stranici koja se nalazi u njihovom vlasni\u0161tvu.<\/p>\n\n\n\n

#4 Televizija i video oglasi<\/strong><\/h2>\n\n\n\n

Mla\u0111e generacije mo\u017eda ne provode toliko vremena ispred TV-a koliko na mre\u017ei, pa je ogla\u0161avanje, posebno na lokalnim televizijama postalo jeftinije. Me\u0111utim, putem televizije i dalje veliki broj ljudi prati vesti ili sportska de\u0161avanja, na primer. <\/p>\n\n\n\n

Otkrijte \u0161ta voli va\u0161a ciljana publika i pokrenite reklamu koja \u0107e podr\u017eati va\u0161 brend, va\u0161u pri\u010du. Izrada video oglasa ili TV spota<\/strong> mo\u017ee ko\u0161tati vi\u0161e, ali se dugoro\u010dno isplati. Zapravo, to je i dalje sjajna investicija jer video sadr\u017eaj koji ste kreirali mo\u017eete ponovo koristiti i na digitalnim kanalima za ogla\u0161avanje, kao \u0161to je, na primer, YouTube, ali i na drugim televizijama.<\/p>\n\n\n\n

Ako kablovska televizija nije mesto na kome \u017eelite da se reklamirate (ili je i dalje previ\u0161e skupa za va\u0161e ogla\u0161avanje), ve\u0107ina kablovskih operatera ima aplikacije<\/span><\/a>, video kanale, pa \u010dak i svoje YouTube kanale na kojima mo\u017eete kupiti mesto za va\u0161 oglas, \u010desto po ni\u017eoj ceni nego \u0161to biste platili za ogla\u0161avanje na televiziji. <\/p>\n\n\n\n

Napravite video oglase razli\u010dite du\u017eine – od 10, 15 ili 30 sekundi, koji se mogu primeniti na dru\u0161tvenim mre\u017eama, striming platformama i va\u0161oj web stranici. Iskoristite sve ove resurse i kombinujte tradicionalni i digitalni marketing kako biste postigli jo\u0161 bolje rezultate.<\/p>\n\n\n\n

#5 Kombinujte marketing e-po\u0161tom i klasi\u010dnom po\u0161tom<\/strong><\/h2>\n\n\n\n

Svi znamo koliko je direktan marketing efikasan kada je u pitanju promocija proizvoda i usluga. U tradicionalnom pristupu to podrazumeva slanje letaka, pisama, bro\u0161ura ili listova sa akcijskim ponudama potencijalnim kupcima na njihovu adresu prebivali\u0161ta. <\/p>\n\n\n\n

U digitalnom ogla\u0161avanju to je e-mail marketing<\/span><\/a>. Prikupljanje mejla adresa korisnika putem Newsletter opcije na va\u0161em sajtu pomo\u0107i \u0107e vam da odredite koliko njih \u017eeli da bude kontaktirano ovim putem. Obra\u0107aju\u0107i se potencijalnim kupcima direktnom i e-po\u0161tom posti\u0107i \u0107ete bolje rezultate<\/strong> u va\u0161em poslovanju.<\/p>\n\n\n\n

Da rezimiramo<\/strong><\/h2>\n\n\n\n

Kako se sve vi\u0161e kompanija, srednjih i malih preduze\u0107a okre\u0107e digitalnom ogla\u0161avanju, to se otvara sve vi\u0161e prostora za reklamiranje na tradicionalnim kanalima. Dok na jednostavan, lak i razumljiv na\u010din pri\u010date svoju pri\u010du na internetu, probajte da taj isti materijal i istu ideju iskoristite i uz pomo\u0107 tradicionalnih kanala za ogla\u0161avanje, i ima\u0107ete jo\u0161 bolje rezultate poslovanja.<\/p>\n\n\n\n

Zato prestanite da verujete da je vreme tradicionalnog marketinga pro\u0161lost<\/strong> i zastarela metoda ogla\u0161avanja. Kombinujte tradicionalne i digitalne metode ogla\u0161avanja kako bi va\u0161a firma bila uvek u izlogu i uvek pred o\u010dima i u u\u0161ima potro\u0161a\u010da. <\/p>","protected":false},"excerpt":{"rendered":"

Jedan potro\u0161a\u010d danas, pre kupovine bilo kog proizvoda (bez obzira da li u pitanju Addidas trenerke, Nike patike ili Electrolux ve\u0161 ma\u0161ina), na internetu istra\u017euje njegove karakteristike, \u010dita komentare i \u017eeli da sazna sve detalje o njemu. To radi \u010dak i kada su u pitanju neki od proizvoda koji se tradicionalno kupuju u prodavnicama ili […]<\/p>","protected":false},"author":6992,"featured_media":10376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[132],"tags":[],"class_list":["post-10375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti"],"yoast_head":"\nKombinovanje digitalnog i tradicionalnog marketinga - 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