{"id":12615,"date":"2021-12-26T08:03:30","date_gmt":"2021-12-26T07:03:30","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=12615"},"modified":"2021-12-26T12:54:02","modified_gmt":"2021-12-26T11:54:02","slug":"zasto-sajt-svake-firme-treba-da-ima-svoj-blog","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/zasto-sajt-svake-firme-treba-da-ima-svoj-blog\/","title":{"rendered":"Za\u0161to sajt svake firme treba da ima svoj blog?"},"content":{"rendered":"

Ako imate biznis, a va\u0161a firma jo\u0161 uvek nije prisutna online – uskra\u0107ujete \u0161ansu za mnogo novih mogu\u0107nosti. Pritom, ne mislimo samo na to da posedujete sopstvenu online prodavnicu<\/strong>, koja vam pru\u017ea mogu\u0107nost da na Internetu vr\u0161ite prodaju, ve\u0107 i na web prezentacije, a svakako i ono \u0161to smatramo njihovim neodvojivim delom – blogove<\/strong>. <\/p>\n\n\n\n

Ukoliko mislite da su blogovi samo za blogere I blogerke, gre\u0161ite! <\/p>\n\n\n\n

Blog je odli\u010dan za svaki korporativni sajt ili online prodavnicu<\/strong>, za male, srednje i velike biznise, i to u svakoj ni\u0161i! Zbog \u010dega i vi treba da napravite blog sekciju na svom sajtu, saznajte u narednim pasusima. <\/p>\n\n\n\n

Informativna dimenzija bloga i prostor za komunikaciju<\/h2>\n\n\n\n

Ako nemate magazin, blog ili novosti sekciju, gde \u0107ete objavljivati vesti i novosti o poslovanju? <\/em><\/p>\n\n\n\n

Uz blog mo\u017eete da preselite firmu na novu lokaciju brzo i lako<\/a>, a da svaki posetilac sajta o tome bude obave\u0161ten! <\/p>\n\n\n\n

Isto va\u017ei i za sve druge novosti koje \u017eelite da podelite – uvo\u0111enje novog proizvoda ili usluge, pa i za bilo kakve promene ili novosti u poslovanju. Da, vesti nisu klasi\u010dan blog, ali mo\u017eete ih u to pretvoriti! Za\u0161to ne biste napisali celu pri\u010du o novosti koju delite? To \u0107e vas izdvojiti od konkurencije i ostaviti sna\u017ean utisak na svakoga ko poseti va\u0161 blog<\/strong>. <\/p>\n\n\n\n

Brend awerness – pove\u0107ajte svest o brendu na jednostavan na\u010din <\/h2>\n\n\n\n

Blog koji na kvalitetan na\u010din odgovara na temu<\/a> iz odre\u0111ene oblasti i pritom je napisan u skladu sa SEO pravilima, mo\u017ee doneti brojne posete vasem sajtu<\/strong>, a tako i upoznati ljude sa vasim brendom i onim \u010dime se bavite!<\/p>\n\n\n\n

Ovo je verovatno i glavni razlog zbog koga treba da ga pokrenete!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Blog povecava va\u0161u vidljivost, a time i svest o va\u0161em brendu. Pametno osmi\u0161ljavanje tema, a zatim i pisanje koje \u2018engejd\u017euje* publiku, moze ciljano dovoditi ve\u0107 zagrejane kupce ili potencijalne korisnike va\u0161ih usluga, i tako prakti\u010dno direktno uticati i na samu prodaju!<\/p>\n\n\n\n

Blogovi su neodvojiv deo i skoro svake SEO strategije<\/strong>. Mogu se rangirati visoko za va\u017ene klju\u010dne re\u010di i tako dovoditi saobra\u0107aj na va\u0161 sajt!<\/p>\n\n\n\n

Blog kao mogu\u0107nost za upoznavanje sa proizvodima\/uslugama<\/h2>\n\n\n\n

Blog sekcija je idealan prostor da ispri\u010date sve ono \u0161to na stranici proizvoda ne mo\u017eete!<\/strong> <\/p>\n\n\n\n

Da li va\u0161 proizvod ima zanimljivu istoriju? Eto gde napokon celu mo\u017eete da je ispri\u010date!<\/p>\n\n\n\n

Osim pri\u010da, koje svakako mogu promeniti percepciju kod kupaca i ostvariti emotivnu konekciju sa \u010ditaocima, va\u0161i blogovi mogu informativno pomo\u0107i pri njihovoj odluci. O svakom sastojku ili sastavnom delu proizvoda, na\u010dinu na koji se pravi ili proizvodi, kako se sve moze upotrebljavati\u2026 O svemu tome i o jo\u0161 mnogo toga mo\u017eete informisati svoje \u010ditaoce. <\/p>\n\n\n\n

Bli\u017ee upoznavanje sa samim proizvodom, ili uslugom, stvara ve\u0107e poverenje kod kupaca i ostvaruje pozitivan uticaj na konverzije<\/strong>!<\/p>\n\n\n\n

Blog poma\u017ee da izgradite bazu mejlova<\/h2>\n\n\n\n

Ne potcenjujte E-mail <\/strong>marketing<\/a>!<\/strong><\/p>\n\n\n\n

Dru\u0161tvene mreze mo\u017eda jesu popularnije, ali dobra, stara mejl lista ne izlazi iz mode!<\/p>\n\n\n\n

Ipak, nije tako lako skupiti sve te mejl adrese. Uz blogove – stvari postaju znatno lak\u0161e.<\/strong> Svaki vas blog moze da se zavr\u0161ava sa signup<\/em> formom, a ako je blog kvalitetan i privukao je pa\u017enju prave ciljne grupe – mo\u017eete o\u010dekivati veliki broj novih mejl adresa na svojoj listi!<\/p>\n\n\n\n

Blog vam daje mogu\u0107nost za dvosmernu komunikaciju<\/h2>\n\n\n\n

Blog bi morao da ima comment<\/em> sekciju. Tu ce \u010ditaoci pisati svoje utiske i pitanja. Ako je nema – onda bi barem trebalo da poseduje jasno vidljiv kontakt<\/strong>, najbolje imejl adresu ili upitnu formu. <\/p>\n\n\n\n

Ovo vam pru\u017ea mogu\u0107nost za stvaranje novog komunikacionog kanala sa ciljnom grupom,  koji je pritom dvosmernog karaktera, a znate da je najefktivniji marketing – upravo direktni marketing!<\/p>\n\n\n\n

Blog je deljiv – \u010ditaoci \u0107e raditi na promociji umesto vas<\/h2>\n\n\n\n

Ako tra\u017eite zanimljiv sadr\u017eaj koji biste delili na korporativnim dru\u0161tvenim mre\u017eama – pa, blog je jedan od najboljih!<\/p>\n\n\n\n

Informativan i lepo sro\u010den tekst<\/strong> ne\u0107ete deliti samo vi, ve\u0107 tu mogu\u0107nost mo\u017ee da ima svako ko to po\u017eeli! Uz deljenje sadr\u017eaja – dolazi i ve\u0107i broj impresija, a uz ve\u0107i broj impresija – ve\u0107i broj konverzija! <\/p>\n\n\n\n

Blog mo\u017eete podeliti u formi linka na skoro svakom kanalu<\/strong>, ali od njega je moguce napraviti i vizualne sadr\u017eaje koji ce pozivati na posetu samom blogu, poput zanimljive fotografije sa tezama iz bloga. <\/p>\n\n\n\n

Zagolicajte ma\u0161tu gledacima storija i pozovite ih da pro\u010ditaju blog – mo\u017eda istu sliku i oni podele!<\/p>\n\n\n\n

Blogovi su odlicni za interno linkovanje<\/h2>\n\n\n\n

Za\u0161to sa bloga ne biste odveli direktno na stranicu koja se bavi predstavljanjem vase usluge? <\/em><\/p>\n\n\n\n

Samo je linkujte u tekstu<\/strong>, kroz re\u010d koja bli\u017ee odre\u0111uje o \u010demu se na njoj radi i zainteresovani \u010ditaoci ce sleteti pravo na nju! Ovo dovodi saobracaj na \u017eeljenu adresu, ali odlicno je i iz SEO ugla! \u0160to bolje interno linkovanje imate – ve\u0107e su \u0161anse da se rangirate bolje, pa iskoristite sve mogu\u0107nosti blogovanja<\/a>!<\/p>\n\n\n\n

Blogovi zaista mogu da u\u010dine veliku promenu u va\u0161em Internet nastupu! Iskoristite sve mogu\u0107nosti koje vam blogovanje pru\u017ea! Pravljenje blog sekcije vrlo je jednostavno i svoj prvi blog post verovatno mo\u017eete da objavite vec sutra! Pi\u0161ite kvalitetno i blogerski i donesite benefite svom brendu i svom poslovanju!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ako imate biznis, a va\u0161a firma jo\u0161 uvek nije prisutna online – uskra\u0107ujete \u0161ansu za mnogo novih mogu\u0107nosti. Pritom, ne mislimo samo na to da posedujete sopstvenu online prodavnicu, koja vam pru\u017ea mogu\u0107nost da na Internetu vr\u0161ite prodaju, ve\u0107 i na web prezentacije, a svakako i ono \u0161to smatramo njihovim neodvojivim delom – blogove.  Ukoliko […]<\/p>","protected":false},"author":6992,"featured_media":12616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[132],"tags":[],"class_list":["post-12615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti"],"yoast_head":"\nZa\u0161to sajt svake firme treba da ima svoj blog? - BLOGER FEST<\/title>\n<meta name=\"description\" content=\"Blog je odli\u010dan za svaki korporativni sajt ili online prodavnicu, i to u svakoj ni\u0161i! 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