{"id":14097,"date":"2022-06-04T00:17:07","date_gmt":"2022-06-03T22:17:07","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=14097"},"modified":"2022-06-04T00:17:40","modified_gmt":"2022-06-03T22:17:40","slug":"koraci-koje-treba-pratiti-prilikom-organizacije-festivala","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/koraci-koje-treba-pratiti-prilikom-organizacije-festivala\/","title":{"rendered":"Koraci koje treba pratiti prilikom organizacije festivala"},"content":{"rendered":"

U planiranje odr\u017eavanja festivala se ula\u017ee zaista mnogo vremena – od postavljanja ciljeva, pa do obezbe\u0111ivanja resursa i radne snage potrebnih za ostvarenje svega toga. Zato je vidna koli\u010dina napora koja se ula\u017ee u formiranje ne\u010dega ovoliko bitnog.<\/p>\n\n\n\n

Upravo iz ovog razloga smo odlu\u010dili da vam olak\u0161amo i gomilu zavrzlama svrstamo u odre\u0111ene kategorije predstavljene koracima koje treba pratiti. Ukoliko vas zanima na koji na\u010din se to organizuju veliki doga\u0111aji poput festivala<\/strong>, pro\u010ditajte nastavak ovog teksta.<\/p>\n\n\n\n

#1 Odredite svrhu samog festivala – ta\u010dno odre\u0111ena tematika je pola posla<\/h2>\n\n\n\n

Pre po\u010detka samog planiranja treba da odredite \u0161ta su vam konkretni ciljevi <\/strong>koji \u0107e vam slu\u017eiti kao smernica za dalji rad. Informacije o organizaciji ba\u0161 ovakvih doga\u0111aja mo\u017eete prona\u0107i na https:\/\/eventplus.rs\/<\/a>, gde mo\u017eete pogledati i kakve usluge nude, ukoliko vam je potrebna nekakva pomo\u0107.<\/p>\n\n\n\n

Neke od ideja koje mo\u017eete pratiti ukolio \u017eelite da va\u0161 festival<\/a> bude \u0161to uspe\u0161niji su:<\/p>\n\n\n\n

  1. Ugostite na festivalu odre\u0111ene popularne ljude <\/strong>iz one oblasti koja je vezana za va\u0161u tematiku, kako biste privukli ve\u0107i broj publike.<\/li>
  2.  Poku\u0161ajte da napravite plan redovnog odr\u017eavanja<\/strong> (primer: svakog leta, jednom u nekoliko meseci ili na isti datum svake godine).<\/li>
  3. Poja\u010dajte anga\u017eman svojih dru\u0161tvenih medija<\/strong>, te unajmite ljude za marketing.<\/li><\/ol>\n\n\n\n

    Kada kona\u010dno odredite svoje sveobuhvatne ciljeve, treba da pre\u0111ete na odre\u0111ivanje onih specifi\u010dnih ciljeva pomo\u0107u merljivih KPI-jeva <\/strong>(klju\u010dni pokazatelji u\u010dinka). Neki od primera su:<\/p>\n\n\n\n

    1. Pove\u0107anje broja performansi<\/strong> (ili aktivnosti) za 20% u odnosu na pro\u0161lu godinu<\/li>
    2. Pove\u0107ati prodaju hrane<\/strong> i pi\u0107a za 35%<\/li>
    3. Prodati za 15% vi\u0161e karata <\/strong>u odnosu na pro\u0161li godinu<\/li><\/ol>\n\n\n\n

      Nezavisno od prirode ciljeva va\u0161eg festivala, treba da ih dokumentujete pre po\u010detka procesa planiranja doga\u0111aja. Ovo je pravilo koje se prati da bi svi \u010dlanovi tima imali predstvau o tome \u0161ta treba da urade da bi se zadaci obavili uspe\u0161no.<\/p>\n\n\n\n

      #2 Utvrdite ta\u010dan bud\u017eet za odr\u017eavanje doga\u0111aja – va\u017ena infomracija za nastavak planiranja<\/h2>\n\n\n\n

      Kada ste odredili sve ciljeve potrebne za po\u010detak planiranja, do\u0161lo je vreme za formiranje raspolo\u017eivog bud\u017eeta<\/strong> na sve njih. U po\u010detku \u0107e se sigurno \u010diniti da \u0107e sve ispasti mnogo jeftinije, ali kada se do\u0111e do kraja ra\u010dunice to obi\u010dno izgleda mnogo druga\u010dije.\u00a0<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Da bi vam bilo malo lak\u0161e, izdvojili smo listu uobi\u010dajenih stavki na koje treba da se obrati pa\u017enja:<\/p>\n\n\n\n

      1. Cena mesta odr\u017eavanja festivala<\/li>
      2. Cena odre\u0111ene vrste zabave (performanse i performeri)<\/li>
      3. Ketering i logisti\u010dki poslovi povezani sa istim<\/li>
      4. Osoblje i menad\u017ement<\/li>
      5. Zdravstvene mere (slu\u017ebenici)<\/li>
      6. Bezbednosne mere (iznajmljivanje bezbednosne opreme)<\/li><\/ol>\n\n\n\n

        Pored ovih osnovnih stavki na red dolaze i sitnice<\/strong> koje odnose odre\u0111enu koli\u010dinu novca. Da se primetiti koliko je zaista mnogo vremena i sredstava potrebno za planiranje i formiranje jednog festivala.<\/p>\n\n\n\n

        Ukoliko do\u0111e do toga da vam se bud\u017eet ne poklapa sa \u017eeljama, mora\u0107ete da odredite prioritete<\/strong> zarad najboljeg kvaliteta doga\u0111aja.<\/p>\n\n\n\n

        #3 Pronalazak mesta za odr\u017eavanje festivala – jedna od najbitnijih stavki<\/h2>\n\n\n\n

        Nakon odre\u0111ivanja bud\u017eeta treba da se pozabavite i pronalaskom mesta <\/strong>na kom \u017eelite da se festival odr\u017ei. Sude\u0107i prema va\u0161oj ciljnoj demografskoj grupi, odredite koje mesto bi bilo najbolje za ovakvu vrstu akcije.<\/p>\n\n\n\n

        Treba da obratite pa\u017enju na to da li je ta lokacija dostupna javnom prevozu i mnogobrojnim linijama, da li ima dovoljno parkinga za goste, da li veli\u010dina odgovara broju u\u010desnika, kao i da li ima kapacitet za konstantan rast va\u0161eg festivala. <\/p>\n\n\n\n

        #4 Napravite marketin\u0161ki plan – reklame su vrlo va\u017ene<\/h2>\n\n\n\n

        Najva\u017enija stvar jeste da posedujete identi\u010dnu prodajnu ponudu<\/strong> u svim marketin\u0161kim porukama. Kada osmislite udicu koja \u0107e vas razlikovati od ostalih i naterati ljude da se odlu\u010de da poveruju ba\u0161 vama, treba napokon startovati \u010ditavu kampanju.<\/p>\n\n\n\n

        S obzirom na \u010dinjenicu da je za ovaj posao u marketingu<\/a> potreban jako dobar stru\u010dnjak <\/strong>il i\u010dak \u010ditava grupa, najbolje bi bilo da, ukoliko nemate ve\u0107, na preporuku do\u0111ete do onih naju\u010denijih. Tako \u0107ete biti sigurni da \u0107e sve pro\u0107i u najboljem redu i da \u0107e va\u0161 doga\u0111aj biti na dobrom glasu.<\/p>\n\n\n\n

        #5 Anga\u017eovanje osoblja i tima volontera – svaki festival mora imati pripremljene timove za rad u sektorima<\/h2>\n\n\n\n

        Upravljanje osobljem i volonterima je klju\u010dno za uspeh svakog doga\u0111aja. Mora postojati osoba ili tim koji je zadu\u017een za davanje zadataka<\/strong> ekipama u raznim sektorima.<\/p>\n\n\n\n

        Svaki sektor (ketering, marketing<\/a>, logistika, itd..) mora imati konkretne zadatke koje treba da obavlja tokom festivala, kako bi se sve odr\u017ealo u najboljem redu i kako bi organizacija bila maksimalno ispo\u0161tovana. <\/p>\n\n\n\n

        S obzirom na sve navedeno gore, mo\u017eemo zaklju\u010diti koliko je te\u0161ko od po\u010detka do kraja sprovesti ovako veliki projekat u delo. Zato se nadamo da vam je na\u0161tekst bio od pomo\u0107i i da vam je olak\u0161ao put. <\/p>\n\n\n\n

        \u017delimo vam mnogo sre\u0107e u daljem radu i, naravno, uspe\u0161no organizovan svaki doga\u0111aj u budu\u0107nosti! <\/p>","protected":false},"excerpt":{"rendered":"

        U planiranje odr\u017eavanja festivala se ula\u017ee zaista mnogo vremena – od postavljanja ciljeva, pa do obezbe\u0111ivanja resursa i radne snage potrebnih za ostvarenje svega toga. Zato je vidna koli\u010dina napora koja se ula\u017ee u formiranje ne\u010dega ovoliko bitnog. Upravo iz ovog razloga smo odlu\u010dili da vam olak\u0161amo i gomilu zavrzlama svrstamo u odre\u0111ene kategorije predstavljene […]<\/p>","protected":false},"author":6992,"featured_media":14098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[132],"tags":[],"class_list":["post-14097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti"],"yoast_head":"\nKoraci koje treba pratiti prilikom organizacije festivala - BLOGER FEST<\/title>\n<meta name=\"description\" content=\"Odlu\u010dili da vam olak\u0161amo i gomilu zavrzlama svrstamo u odre\u0111ene kategorije predstavljene koracima koje treba pratiti. 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