{"id":14358,"date":"2022-08-20T14:36:00","date_gmt":"2022-08-20T12:36:00","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=14358"},"modified":"2023-04-25T16:04:56","modified_gmt":"2023-04-25T14:04:56","slug":"kako-osnovati-online-medij-u-srbiji","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/kako-osnovati-online-medij-u-srbiji\/","title":{"rendered":"Kako osnovati online medij u Srbiji?"},"content":{"rendered":"<p>Online mediji predstavljaju internet prezentacije na kojima se prenose razne vesti i informacije re\u010dima, slikom, zvukom, videom, a sve zavisi od tipa medija i na\u010dina na koji funkcioni\u0161e.<\/p>\n\n\n\n<p>Zna\u010dajni su kao podr\u0161ka tradicionalnim medijima, ali pored toga igraju i veoma va\u017enu ulogu kao <strong>alternativni izvori informacija<\/strong>, gde mo\u017eete saznati mnogo \u010dega \u0161to nema na televiziji, novinama ili u na radiju.<\/p>\n\n\n\n<p>Online medije su dodatno <strong>podstakle dru\u0161tvene mre\u017ee<\/strong>, koje su olak\u0161ale promociju i dolazak do odabrane publike.<\/p>\n\n\n\n<p>Za osnivanje online medija u Srbiji <strong>potrebno je biti registrovan u Registru medija<\/strong>, kojim upravlja Agencija za privredne registre. U suprotnom, bilo koji internet forum, dru\u0161tvena mre\u017ea, blog, <a href=\"https:\/\/tosamja.media\/\">\u017eenski portal<\/a> ili druga sli\u010dna platforma za prenos informacija ne mo\u017ee se smatrati medijem.<\/p>\n\n\n\n<p>Sada kada smo rastuma\u010dili \u0161ta je online medij i kada ga mo\u017eemo smatrati zvani\u010dnim, mo\u017eemo se pozabaviti tematikom osnivanja online medija u Srbiji i koji su osnovni koraci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odre\u0111ivanje misije i vizije medija &#8211; koja \u0107e biti njegova uloga?<\/h2>\n\n\n\n<p>Osniva\u010di ozbiljnog online medija sigurno sa sobom nose odre\u0111enu <strong>ideju, misiju i viziju <\/strong>oko toga koja \u0107e biti uloga njihove platforme.<\/p>\n\n\n\n<p>Postavljanje ciljeva nije va\u017eno za nekoga ko \u017eeli da pi\u0161e opu\u0161ten blog na neku njemu\/njoj i publici dopadljivu temu. Ukoliko ipak \u017eelite vi\u0161e novinarskih prava, pa samim tim i obaveza, pristup mora biti mnogo ozbiljniji.<\/p>\n\n\n\n<p>Evo i nekoliko osnovih stvari koje bi trebalo da sadr\u017ei svaki po\u010detni plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SWOT analizu<\/strong> &#8211; koje su to snage, slabosti, prilike i pretnje;<\/li>\n\n\n\n<li><strong>SMART analizu<\/strong> &#8211; ciljevi moraju biti odre\u0111eni, jasni, merljivi, dosti\u017eni, realni i vremenski odre\u0111eni;<\/li>\n\n\n\n<li><strong>raspolo\u017eivost resursima<\/strong>;<\/li>\n\n\n\n<li><strong>saradnici, partneri, donatori, sponzori<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ure\u0111iva\u010dka politika<\/strong> se tako\u0111e mora uspostaviti na samom po\u010detku rada, jer \u0107e samo na ovaj na\u010din biti jasno koje teme \u0107e se obra\u0111ivati, na koji na\u010din, kakva \u0107e biti politika firme, vrednosti koje se gaje i promovi\u0161u.<\/p>\n\n\n\n<p>Na samom po\u010detku pre registracije medija, najbolje bi bilo odrediti neko oiginalno ime i registrovati domen sa istim nazivom, kako bi ime i internet prezentacija bili potpuno usagla\u0161eni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta sve podrazumeva registracija online medija?<\/h2>\n\n\n\n<p>Videli smo u gornjim redovima kako je registracija online medija neophodna radi ozvani\u010denja rada. Ovim se daje pravna sigurnost u skladu sa zakonom, ali registracija naravno nije obavezna.<\/p>\n\n\n\n<p>Namenjena je onim medijima koji na ozbiljan na\u010din \u017eele da izve\u0161tavaju.<\/p>\n\n\n\n<p>\u017delimo da napomenemo kako <a href=\"https:\/\/www.apr.gov.rs\/registri\/mediji\/uputstva.2203.html\">regstracija u APR-u<\/a> daje <strong>dodatna prava online medijskoj platformi<\/strong>, ali sa druge strane nosi i odre\u0111ene obaveze u smislu zakonske regulative.<\/p>\n\n\n\n<p>Povlastice idu u tom pravcu da registrovan online medij mo\u017ee da konkuri\u0161e za <strong>dodelu sredstava javnog finansiranja<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Sa druge strane, obaveze se odnose na to <strong>sadr\u017eaj informacija koje se plasiraju mora biti uskla\u0111en sa <\/strong><strong><em>Zakonom o javnom informisanju i medijima<\/em><\/strong>.<\/p>\n\n\n\n<p>Za one medije koji se ne registruju u APR-u, odgovornost se odre\u0111uje na osnovu <em>Zakona o obligacionim odnosima<\/em> i to po op\u0161tem re\u017eimu.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2022\/09\/radna-soba-devojka-racunar-1024x682.jpg\" alt=\"Devojka u radnoj sobi\" class=\"wp-image-14359\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2022\/09\/radna-soba-devojka-racunar-1024x682.jpg 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2022\/09\/radna-soba-devojka-racunar-300x200.jpg 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2022\/09\/radna-soba-devojka-racunar-768x512.jpg 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2022\/09\/radna-soba-devojka-racunar-18x12.jpg 18w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2022\/09\/radna-soba-devojka-racunar.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dokumentacija za registraciju online medija u APR-u<\/h2>\n\n\n\n<p>Registracija online medija podrazumeva prilog APR-u u vidu<strong> opse\u017ene dokumentacije<\/strong>, koju smo prikazali u slede\u0107im redovima:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>obrazac za prijavu sa sajta APR-a;<\/li>\n\n\n\n<li>odluka izdava\u010da o osnivanju medija;<\/li>\n\n\n\n<li>odluka o odgovornom uredniku;<\/li>\n\n\n\n<li>odluka o jeziku izdavanja;<\/li>\n\n\n\n<li>dokaze o identitetu odgovornog lica, odnosno urednika;<\/li>\n\n\n\n<li>potvrda o internet adresi, odnosno <a href=\"https:\/\/www.blogerfest.com\/zasto-je-za-blog-bolje-imati-svoj-domen-i-hosting\/\">domenu<\/a> i to iz Registra nacionalnog internet domena Srbije;<\/li>\n\n\n\n<li>dokaz o pla\u0107anju registracije;<\/li>\n\n\n\n<li>prema Zakonu o javnom informisanju i medijima potrebno je dostaviti i poslovno ime, sedi\u0161te, mati\u010dni broj za pravno lice.<\/li>\n<\/ul>\n\n\n\n<p>Dokumentaciju je mogu\u0107e dostaviti li\u010dno ili po\u0161tom u APR u originalnom formatu ili kao overene fotokopije, dok \u0107e <strong>u roku od 5 dana<\/strong> biti odlu\u010deno o tome da li je zahtev za registraciju prihva\u0107en.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koliko je novca potrebno na samom po\u010detku?<\/h2>\n\n\n\n<p>Jedna od prednosti online medija u odnosu na tradicionalne jeste u tome \u0161to nisu potrebna velika ulaganja kako bi se zapo\u010delo sa radom.&nbsp;<\/p>\n\n\n\n<p>Naravno, ovde mahom govorimo o neophodnim ulaganjima koja \u0107e vam omogu\u0107iti <strong>vidljivost na internetu<\/strong>. Na vama je da li \u0107ete iznajmiti poslovni prostor, zaposliti radnike i tome sli\u010dno.<\/p>\n\n\n\n<p>Evo i \u0161ta je od ulaganja na samom po\u010detku neophodno:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>hosting i domen<\/strong> &#8211;&nbsp; 1.800 + 1.000 dinara na godi\u0161njem nivou;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.blogerfest.com\/nauci-wordpress\/\"><strong>WordPress<\/strong><\/a><strong> tema <\/strong>&#8211; od 5.000 dinara;<\/li>\n\n\n\n<li><strong>izrada sajta <\/strong>&#8211; cena zavisi od toga koji kvalitet \u017eelite;<\/li>\n\n\n\n<li><strong>registracija medija<\/strong>;<\/li>\n\n\n\n<li><strong>overa dokumentacije<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>De\u0161avaju se i neki propratni tro\u0161kovi, koji nisu obavezni u svakom slu\u010daju, ali su u nekada neizbe\u017eni i odnose se na overu dodatne dokumentacije kod notara.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kreiranje koncepcije poslovanja<\/h2>\n\n\n\n<p>Sada kada ste se registrovali, prona\u0161li domen, resurse i ostalo, vreme je da se poradi detaljnije na koncepciji, koja \u0107e biti odr\u017eiva za odre\u0111eni vremenski period.<\/p>\n\n\n\n<p>Evo i \u0161ta bi <strong>koncepcija poslovanja<\/strong> online medija trebalo da sadr\u017ei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>tematika<\/strong> &#8211; teme koje obra\u0111ujete bi trebale da vas pozicioniraju na tr\u017ei\u0161tu;<\/li>\n\n\n\n<li><strong>sadr\u017eaj<\/strong> &#8211; konstantan rad na kvalitetnom, informativnom, zabavnom i originalnom sadr\u017eaju je jedini put do vrha;<\/li>\n\n\n\n<li><strong>relevantnost<\/strong> &#8211; kako bi postigli relevantnost, morate ispo\u0161tovati proceduru dugogodi\u0161njeg istinitog ogla\u0161avanja i sebe postaviti kao odre\u0111enu vrstu autoriteta u odre\u0111enoj oblasti.<\/li>\n<\/ul>\n\n\n\n<p>Sada kada smo pro\u0161li korz sve najva\u017enije stavke osnivanja online medija, verujemo da ste i sami spremni na ovaj korak. Ono \u0161to vam je potrebno jesu po\u010detna ulaganja, ali pre svgea ideja, posve\u0107enost i cilj. <strong>Sre\u0107no<\/strong>!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Online mediji predstavljaju internet prezentacije na kojima se prenose razne vesti i informacije re\u010dima, slikom, zvukom, videom, a sve zavisi od tipa medija i na\u010dina na koji funkcioni\u0161e. Zna\u010dajni su kao podr\u0161ka tradicionalnim medijima, ali pored toga igraju i veoma va\u017enu ulogu kao alternativni izvori informacija, gde mo\u017eete saznati mnogo \u010dega \u0161to nema na televiziji, [&hellip;]<\/p>","protected":false},"author":6992,"featured_media":14360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako osnovati online medij u Srbiji? 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