{"id":4330,"date":"2019-11-15T12:20:21","date_gmt":"2019-11-15T11:20:21","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=4330"},"modified":"2019-11-15T12:20:24","modified_gmt":"2019-11-15T11:20:24","slug":"zasto-je-blogovanje-vazno-ako-se-bavite-medicinom","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/zasto-je-blogovanje-vazno-ako-se-bavite-medicinom\/","title":{"rendered":"Za\u0161to je blogovanje va\u017eno ako se bavite medicinom?"},"content":{"rendered":"

Iako mo\u017eda mislite da je blog u medicini ne\u0161to \u0161to \u0107e\n\u010ditati uska ciljna grupa, kao i da u blogosferi ima previ\u0161e sadr\u017eaja da bi se\npublika usmerila i na va\u0161, ali blogovanje mo\u017ee biti jedna od va\u0161ih najva\u017enijih\nstrategija u poslovanju.<\/p>\n\n\n\n

Blog je, verovali ili ne, obavezan za sve vas koji\nzapo\u010dinjete medicinsku karijeru, vas koji \u017eelite da se profili\u0161ete u digitalnom\nsvetu, zadr\u017eite svoje postoje\u0107e klijente i pacijente, steknete nove i jako\nva\u017eno –  umre\u017eite se sa svojim kolegama\niz struke.<\/p>\n\n\n\n

Za\u0161to\nda blogujem?<\/strong><\/h2>\n\n\n\n

Kao \u0161to smo ve\u0107 pomenuli, blog mo\u017ee\nzna\u010dajno unaprediti va\u0161e poslovanje<\/a>. Blogovanje pokazuje da vam\nje stalo da budete umre\u017eeni za svojom zajednicom i pacijentima, kao i da imate\nne\u0161to zanimljivo da ponudite.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Postavlja vas na digitalno nebo kao verodostojnog\nstru\u010dnjaka, a zajednici koja vas prati ulivate novi nivo poverenja, jer brinete\no njihovom zdravlju. Bilo da se odlu\u010dite da preporu\u010dujete sadr\u017eaj drugih\nblogera ili otvarate va\u017ene diskusije. <\/p>\n\n\n\n

Blogovanje\nu medicini i kreiranje sadr\u017eaja<\/strong><\/h2>\n\n\n\n

Kao bloger u zdravstvu (medicini), znate da je ovo jedna\nuzbudljiva i ponekad kontroverzna oblast, \u010desto se menja i donosi inovacije i\nnove, sve\u017ee teme. Samim tim, u njoj postoji ogroman potencijal za raspravu,\ndiskusiju i u\u010denje. Zdravlje je svakome va\u017eno i tu se uvek mo\u017ee ne\u0161to re\u0107i. <\/p>\n\n\n\n

Ako po\u010dinjete blog za rast svog privatnog biznisa,\npoku\u0161ajte da pi\u0161ete o oblasti medicine koja ima dobar potencijal za dijalog, a\nkoja se tako\u0111e odnosi na usluge koje nudite i koje su vam specijalnost. Kada\nodgovarate na pitanja ili obra\u0111ujete odre\u0111enu temu, onda je bolje da to bude\nona u kojoj se stru\u010dnjak, samo na taj na\u010din mo\u017eete izgraditi autoritet.<\/p>\n\n\n\n\n\n

Evo nekih ideja: nova klini\u010dka ispitivanja, medicinska\netika, dokazi, upore\u0111ivanje op\u0161te i alternativne medicine, pitanja iz prakse,\nsaveti za blogovanje u medicini.<\/p>\n\n\n\n

Medicinska\nblogosfera<\/strong><\/h2>\n\n\n\n

Kada se tek po\u010delo sa pisanjem blogova u digitalnom\ncarstvu, oni su tada \u010desto kori\u0161\u0107eni kao li\u010dni, privatni dnevnici gde je bloger\niskazivao svoje misli, simpatije, ali i manje lepe stvari i iskustva. <\/p>\n\n\n\n

Tokom poslednjih nekoliko godina, blogovi su zna\u010dajno\nevoluirali i sada funkcioni\u0161u kao veoma cenjeni poslovni alati koji nude\nstru\u010dno mi\u0161ljenje i savete. <\/p>\n\n\n\n

Blogovi su tako\u0111e mesta na kojima blogeri mogu izazvati\nrazmi\u0161ljanje i podsta\u0107i raspravu o odre\u0111enim temama koje su im va\u017ene i za koje\nsu stru\u010dni, a primer za medicinski blog mo\u017ee biti \u201e10 razloga za\u0161to je \u201cbiorezonantna dijagnostika\ncena\u201d<\/a> \u010dest pojam internet pretrage\u201d. Na ovaj na\u010din ste dotakli\n\u0161iru ciljnu grupu, one koje zanima kvantna medicina, ali i one koji se\ninteresuju za digitalne medije.<\/p>\n\n\n\n

Najbolji blogovi se fokusiraju na jednu odre\u0111enu temu –\nkako bi bili relevantni i privla\u010dni. <\/p>\n\n\n\n

Materijali\ni metode<\/strong><\/h2>\n\n\n\n

Postoji ji\u0161 nekoliko stavki koje morate da obezbedite za\npokretanje bloga, kako bi bio uspe\u0161an i \u010ditan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Softver<\/em>:\nPrvo, treba\u0107e vam besplatan nalog na platformama poput blogger.com ili\nwordpress.com \u2013 one su vrlo jednostavne za kori\u0161\u0107enje i ve\u0107 nakon nekoliko\nklikova mo\u017eete odmah da zapo\u010dnete blogovanje. Ako ve\u0107 imate zakupljenu web\nadresu, bi\u0107e vam potrebna pomo\u0107 programera da integri\u0161ete blog u svoj sajt.<\/p>\n\n\n\n

Ciljna\ngrupa<\/em>: Ko je va\u0161 idealan \u010ditalac? Poku\u0161ajte da odaberete\nodre\u0111enu ni\u0161u (recimo studenti medicine) umesto uske ciljne grupe sa\nograni\u010denim potencijalom za rast (kao \u0161to su recimo pedijatrijski\ngastroenterolozi sa sedi\u0161tem u Svilajncu). Unapred isplanirajte do koga \u017eelite\nda doprete svojim tekstovima.<\/p>\n\n\n\n

Inspiracija<\/em>:\n\u0160ta vas tangira u svetu medicine? \u0160ta vas \u010dini sre\u0107nim, tu\u017enim, ljutim ili\nfrustriranim? Prona\u0111ite svoju strast, jer odatle \u0107e pote\u0107i inspiracija i\nodli\u010dni tekstovi. Isto tako prona\u0111ite i motivaciju za pisanje.<\/p>\n\n\n\n

Posve\u0107enost<\/em>:\nProna\u0111ite na\u010din da se posvetite i obave\u017eete da \u0107ete redovno blogovati. Nekim\nblogerima je sistem rada da pi\u0161u po rasporedu ili kalendaru objava, dok drugi\n\u010dekaju aktuelnosti i novosti da bi o tome pisali. Izbor je va\u0161.<\/p>\n\n\n\n

Doslednost<\/em>:\nOdlu\u010dite se za svoju temu i dr\u017eite je se. Doslednost je jedan od va\u017enih temelja\nautoriteta.<\/p>\n\n\n\n

Strategija<\/em>:\nKako \u0107ete plasirati i iskoristiti svoj sadr\u017eaj? Delite svoj sadr\u017eaj na\ndru\u0161tvenim mre\u017eama i u relevantnim grupama. Zatra\u017eite od drugih da podele va\u0161\nsadr\u017eaj na svojim nalozima, ali vratite i vi uslugu.<\/p>\n\n\n\n

I za kraj, blogovanje vam poma\u017ee da imate bolje rezultate u Google pretrazi<\/strong> – ali samo ako proizvedete relevantne, aktuelne i privla\u010dne sadr\u017eaje koje bi va\u0161a ciljna publika \u017eelela da \u010dita. Pozabavite se klju\u010dnim re\u010dima i postavljajte ih u naslove i sadr\u017eaje tekstova. Slobodno \u201cpozajmite fore\u201d od relevantnih blogera koji su visoko pozicionirani na Guglu i u\u010dite od njih. Uz ove savete i redovno blogovanje mo\u017eete da izgradite autoritet u va\u0161oj oblasti, a vrlo brzo \u0107ete dobiti i povratnu reakciju.<\/p>\n\n\n\n

Sre\u0107no!<\/p>","protected":false},"excerpt":{"rendered":"

Iako mo\u017eda mislite da je blog u medicini ne\u0161to \u0161to \u0107e \u010ditati uska ciljna grupa, kao i da u blogosferi ima previ\u0161e sadr\u017eaja da bi se publika usmerila i na va\u0161, ali blogovanje mo\u017ee biti jedna od va\u0161ih najva\u017enijih strategija u poslovanju. Blog je, verovali ili ne, obavezan za sve vas koji zapo\u010dinjete medicinsku karijeru, […]<\/p>","protected":false},"author":1,"featured_media":4331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti"],"yoast_head":"\nZa\u0161to je blogovanje va\u017eno ako se bavite medicinom? - BLOGER FEST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blogerfest.com\/en\/zasto-je-blogovanje-vazno-ako-se-bavite-medicinom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u0161to je blogovanje va\u017eno ako se bavite medicinom? - BLOGER FEST\" \/>\n<meta property=\"og:description\" content=\"Iako mo\u017eda mislite da je blog u medicini ne\u0161to \u0161to \u0107e \u010ditati uska ciljna grupa, kao i da u blogosferi ima previ\u0161e sadr\u017eaja da bi se publika usmerila i na va\u0161, ali blogovanje mo\u017ee biti jedna od va\u0161ih najva\u017enijih strategija u poslovanju. 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