{"id":5110,"date":"2020-03-11T15:32:14","date_gmt":"2020-03-11T14:32:14","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=5110"},"modified":"2020-03-11T15:36:31","modified_gmt":"2020-03-11T14:36:31","slug":"kako-napraviti-biznis-plan-za-blog","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/kako-napraviti-biznis-plan-za-blog\/","title":{"rendered":"Kako napraviti biznis plan za blog"},"content":{"rendered":"<p>Pre nego krenemo u detaljnije obja\u0161njenje <strong>kako napisati biznis plan<\/strong> potrebno je da znamo slede\u0107e: nje va\u017eno da li ste bloger \/ instabloger ako \u017eelite da pretvorite hobi u stalni posao potreban vam je dobar biznis plan. <\/p>\n\n\n\n<p>Zamislite da gradite ku\u0107u bez temelja? Ne znate koliko vam treba peska, cementa, armature&#8230;  Isto tako je i sa blogom koji pretvarate u biznis. Potrebno je da zapi\u0161ete na papir sve informacije i sastojke koji su vam potrebni da bi ostvarili plan. Morate imati jasno definisan cilj, kao i strategiju za budu\u0107nost svog biznisa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izrada biznis plana<\/h2>\n\n\n\n<p>Pisanje plana sastoji se od nekoliko delova, prvo trebate napisati odgovore na slede\u0107e teme:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>opis va\u0161e firme (misija i vizija, lokacija)<\/li><li>proizvod\/usluga (od proizvodnje materijala pa do distribucije)<\/li><li>li\u010dni deo (motivacija, iskustvo)<\/li><li>ciljna grupa (tr\u017ei\u0161te, demografija)<\/li><li>konkurencija<\/li><li>marketing strategija<\/li><li>razvoj <\/li><li>finansijski plan (bud\u017eet, potro\u0161nja po stavkama)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"333\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/biznis-plan-blog-1.jpg\" alt=\"biznis-plan-blog\" class=\"wp-image-5125\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/biznis-plan-blog-1.jpg 800w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/biznis-plan-blog-1-300x125.jpg 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/biznis-plan-blog-1-768x320.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Opis va\u0161e firme<\/strong><\/h3>\n\n\n\n<p>\u0160ta je pokreta\u010d\nva\u0161eg biznisa? \u0160ta vas motivi\u0161e da to radite? Gde se va\u0161 biznis nalazi? Da li\nradite od ku\u0107e, remote sa svih destinacija sveta ili imate stalno sedi\u0161te? Da\nli klijenti dolaze do vas ili \u017eelite da do vas dodju samo online? Ovi odgovori\nmogu otvoriti dodatne procese i pomo\u0107i vam u osmi\u0161ljavanju strategije i daljem razvoju\nbiznisa.<\/p>\n\n\n\n<p>Evo nekoliko\nsmernica koje \u0107e vam pomo\u0107i da napi\u0161ete biznis plan za va\u0161 blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ko je va\u0161a ciljna grupa \/publika ?<\/strong><\/h3>\n\n\n\n<p>Koja je va\u0161a ni\u0161a\n(niche) u kojoj ste odabrali da pi\u0161ete ili u kojoj ste stru\u010dni? Da li se\nobra\u0107ate mamama, fitness instruktorima ili tinejd\u017eerima? Profili\u0161ite \u0161to je\ndetaljnije mogu\u0107e va\u0161u publiku jer \u0107ete onda lak\u0161e napraviti strategiju za\nistu.<\/p>\n\n\n\n<p>Demografija va\u0161e\nciljne grupe, njihova interesovanja pa \u010dak i ljubavni status vam mo\u017ee kasnije pomo\u0107i\nu izradi marketing strategije. Zato poku\u0161ajte \u0161to detaljnije da analizirate\nva\u0161u ciljanu publiku kojoj \u017eelite da prodate va\u0161e usluge\/proizvode.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Napravite listu tema \u2013 ideja za postove<\/strong><\/h3>\n\n\n\n<p>Primer ukoliko su va\u0161a ciljna grupa majke, trudnice, porodilje. Teme o kojima mo\u017eete pisati su: ishrana za decu do dve godine, ve\u017ebe u trudno\u0107i, ishrana za trudnice\u00a0 i sli\u010dno, ve\u017ebe u trudno\u0107i. <\/p>\n\n\n\n<p>Imajte na umu da\nsu to upravo pilar postovi \u0161to zna\u010di da oni trebaju da konvertuju va\u0161 cilj,\nimaju neki CTA (call to action) na kraju. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing strategija<\/strong><\/h3>\n\n\n\n<p>Da li ve\u0107 imate\nizgradjenu publiku na Instagramu ili kre\u0107ete od po\u010detka? &nbsp;Kako da postavite plan i privu\u010dete ciljnu\npubliku da ona zaista kupi va\u0161e usluge\/proizvode? <\/p>\n\n\n\n<p>Nekada se \u201czagubite\u201d u svojoj ideji jer mislite da je ona najbolja ideja ikada &#8211; ali va\u0161a populacija nema koristi od nje te ona nije uspe\u0161na. A onda shvatite da va\u0161 proizvod ima na netu po duplo ni\u017eoj ceni ili da prosto nikom pa ni va\u0161em kom\u0161iji ne treba taj proizvod\/usluga. <\/p>\n\n\n\n<p>Mi se vodimo mi\u0161lju da postoji kupac za svaku uslugu \/ proizvod na svetu, ali onda tu dolazi do odstupanja ciljne grupe.<\/p>\n\n\n\n<p>Da se to ne bi desilo \u201crazmi\u0161ljajte kao potencijalni kupac\u201d. Postavite se u njihovu ulogu i poku\u0161ajte da razumete njihove potrebe i probleme, a onda tu dolazi va\u0161 proizvod\/usluga koji trebaju biti re\u0161enje za njih. Potencijalni kupac treba da jasno na prvu sliku shvati \u0161ta vi nudite i koji problem to njemu re\u0161ava. \u00a0<\/p>\n\n\n\n<p>Dobar i\nprofesionalan <strong>blog &nbsp;koji razvijate u svoj biznis treba biti\nsamostalan<\/strong>. \u0160ta to zna\u010di? Da ne zavisi od free verzija i opcija koje u tom\ntrenutku nudi neka odredjena platform bilo da je to WordPress, Blogger Wix i\ndrugi, jer u tim free verzijama zavisite do njih, a te promene njihovih opcija kasnije\nmogu ugroziti va\u0161 biznis. Zato trebate imati potpunu kontrolu nad va\u0161im blogom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Razvoj<\/strong><\/h3>\n\n\n\n<p>Biznis plan se\nobi\u010dno pi\u0161e na 1-5 godina i u njemu mo\u017eete unapred osmisliti pravac va\u0161eg\nrazvoja po milestonima (kra\u0107im ciljevima) kako bi ih realizovali i pratili progres.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bud\u017eet<\/strong><\/h3>\n\n\n\n<p><strong>Po\u010detna ulaganja<\/strong> koja ulaze u va\u0161 bud\u017eet biznis plana su\ntro\u0161kovi za domen i hosting. Tu se mo\u017ee nadovezati i bud\u017eet za marketing\nkampanje (pla\u0107eno ogla\u0161avanje). Ne zaboravite na materijal za izradu va\u0161eg proizvoda\n(ukoliko ga imate) koji trebate izdvojiti po stavkama za svaki material\/sastojak\nkoji je potreban da izradite proizvod.<\/p>\n\n\n\n<p>U po\u010detku je mogu\u0107e\nnapraviti i proizvode koji nemaju nov\u010danih tro\u0161kova osim va\u0161eg ulo\u017eenog vremena,\na jedan takav proozvod mo\u017ee biti eBook (elektronska knjiga), PDF planer i drugi.<\/p>\n\n\n\n<p><strong>Dodatni tro\u0161kovi<\/strong> su mese\u010dni izdaci za lokal ili <a href=\"https:\/\/www.blogerfest.com\/coworking-prostor-beograd-cela-lista-cene\/\">coworking prostor<\/a> (ukoliko ne radite od ku\u0107e), internet, telefon i sve \u0161to je va\u0161em biznisu potrebno da funkcioni\u0161e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Konkurencija<\/strong><\/h3>\n\n\n\n<p>Istra\u017eite\nkonkurenciju u va\u0161oj oblasti, koje su njene mane (gde dolazi do implementacije va\u0161eg\nre\u0161enja) i vrline (ne\u0161to insirativno \u0161to mo\u017eete pobolj\u0161ati ili unaprediti). Na\nkojim kanalima je vasa konkurencija: Guglu, Fajsbuku, Instagramu ? <\/p>\n\n\n\n<p>Konkurencija nije uvek lo\u0161a stvar koja mo\u017ee da vam se desi, prvo to zna\u010di da tu ima obrata sredstava, osim toga mo\u017ee biti vrlo korisna jer na osnovu analize konkurencije mo\u017eete uo\u010diti neke sitnice koje mogu pobolj\u0161ati va\u0161u ideju, uslugu ili proizvod.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Za na\u0161e \u010dlanove uz BFkarticu osmi\u0161ljavamo celu biznis strategiju kako bi hobi pretvorili u bisnis. <\/p><cite><em><a href=\"https:\/\/www.blogerfest.com\/bf-kartica\/\">Klikni za vi\u0161e informacija o BF \u010dlanskim karticama<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<p>A na ovu temu &#8222;KAKO NAPISATI BIZNIS PLAN&#8220; odr\u017eali smo i blog radionicu u saradnji sa ALFA PROJEKTOM (srebrnim sponzorima festivala) . <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 wp-block-gallery-1 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srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00021-1024x683.png 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00021-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00021-768x512.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00021.png 1200w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00021-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022-1024x683.png\" alt=\"\" data-id=\"5150\" data-full-url=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022.png\" data-link=\"https:\/\/www.blogerfest.com\/?attachment_id=5150\" class=\"wp-image-5150\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022-1024x683.png 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022-768x512.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022.png 1200w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00022-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1-1024x683.png\" alt=\"\" data-id=\"5151\" data-full-url=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1.png\" data-link=\"https:\/\/www.blogerfest.com\/?attachment_id=5151\" class=\"wp-image-5151\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1-1024x683.png 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1-768x512.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1.png 1200w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00023-1-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024-1024x683.png\" alt=\"\" data-id=\"5152\" data-full-url=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024.png\" data-link=\"https:\/\/www.blogerfest.com\/?attachment_id=5152\" class=\"wp-image-5152\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024-1024x683.png 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024-768x512.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024.png 1200w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00024-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026-1024x683.png\" alt=\"\" data-id=\"5154\" data-full-url=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026.png\" data-link=\"https:\/\/www.blogerfest.com\/?attachment_id=5154\" class=\"wp-image-5154\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026-1024x683.png 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026-768x512.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026.png 1200w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00026-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018-1024x683.png\" alt=\"\" data-id=\"5146\" data-full-url=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018.png\" data-link=\"https:\/\/www.blogerfest.com\/?attachment_id=5146\" class=\"wp-image-5146\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018-1024x683.png 1024w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018-768x512.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018.png 1200w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2020\/03\/blog-radionica-komunikacija-biznis00018-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Vi\u0161e o Alfa projektu pro\u010ditajte na njihovom sajtu: <a href=\"https:\/\/alfaprojekat.com\/\"><em><strong>www.alfaprojekat.com<\/strong><\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pre nego krenemo u detaljnije obja\u0161njenje kako napisati biznis plan potrebno je da znamo slede\u0107e: nje va\u017eno da li ste bloger \/ instabloger ako \u017eelite da pretvorite hobi u stalni posao potreban vam je dobar biznis plan. Zamislite da gradite ku\u0107u bez temelja? Ne znate koliko vam treba peska, cementa, armature&#8230; Isto tako je i [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[136,3],"tags":[],"class_list":["post-5110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-radionica","category-vesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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