{"id":9583,"date":"2021-04-28T09:46:00","date_gmt":"2021-04-28T07:46:00","guid":{"rendered":"https:\/\/www.blogerfest.com\/?p=9583"},"modified":"2021-09-08T12:29:08","modified_gmt":"2021-09-08T10:29:08","slug":"kako-ljubav-prema-pisanju-pretvoriti-u-posao","status":"publish","type":"post","link":"https:\/\/www.blogerfest.com\/en\/kako-ljubav-prema-pisanju-pretvoriti-u-posao\/","title":{"rendered":"Kako ljubav prema pisanju pretvoriti u posao"},"content":{"rendered":"<p>\u010citate knjige, blog postove, pri\u010de, pesme, svi vam govore da umete lepo da se izra\u017eavate i usmeno i pismeno i vi ste toga svesni, ali ne znate kako biste tu ljubav prema pisanju mogli da pretvorite u posao? Kako zara\u0111ivati od toga? Odakle krenuti?<\/p>\n\n\n\n<p>Od malena u\u017eivam u pisanju, ali \u0161kolovanje me je odvelo na drugu stranu pa i nisam toliko razvijala tu svoju ve\u0161tinu. Kroz hobije kao \u0161to su \u0161minkanje i fotografisanje sam izra\u017eavala kreativnost, ali u svemu tome sam htela da ubacim negde i pisanje.<\/p>\n\n\n\n<p>Razmi\u0161ljala sam kako da spojim sva svoja interesovanja i to me odvelo do odluke da upi\u0161em kurs digitalnog marketinga i usput sasvim neo\u010dekivano dobijam posao virtuelnog asistenta gde je jedna od glavnih stvari kojima se bavim content writing.<\/p>\n\n\n\n<p>Sada pi\u0161em guest postove za&nbsp; sajtove i copy za dru\u0161tvene mre\u017ee i u ovom \u010dlanku \u017eelim da vam ispri\u010dam svoju pri\u010du i poka\u017eem kako&nbsp; sve od pisanja mo\u017eete zara\u0111ivati.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.\u00a0Kako sam krenula?<\/h2>\n\n\n\n<p>Trenutno sam master student pedagogije i u poslednjih godinu dana sam aktivno razmi\u0161ljala o tome \u0161ta \u0107u dalje i gde \u017eelim da nastavim svoje usavr\u0161avanje i karijeru.<\/p>\n\n\n\n<p>Zavr\u0161ila sam kurs \u0161minkanja i time se bavim ve\u0107 par godina, zatim sam po\u010dela da fotografi\u0161em i pored svega toga oduvek me je zanimao digitalni marketing.<\/p>\n\n\n\n<p>Tako sam i odli\u010dila da upi\u0161em kurs digitalnog marketinga, a zatim i copywriting-a.<\/p>\n\n\n\n<p>Sve je po\u010delo da dobija smisao kada sam slu\u010dajno videla oglas za marketing virtuelnog asistenta na koji sam se prijavila.<\/p>\n\n\n\n<p>Nakon mesec dana i \u010detiri kruga selekcije pro\u0161la sam na svoje veliko iznena\u0111enje dalje i dobila priliku da dva meseca aktivno radim na najrazli\u010ditijim stvarima u okviru digitalnog marketinga gde je najve\u0107i fokus bio ba\u0161 na pisanju sadr\u017eaja.<\/p>\n\n\n\n<p>Tako kre\u0107e prava avantura.<\/p>\n\n\n\n<p>Iskreno, prvi put sam se susrela sa 90% stvari koje sada radim. Prvo da radim za nekoga, da neko svakodnevno ra\u010duna na mene, a onda i raznoliki poslovi koji su usledili. Za ta dva meseca upoznala sam se time kako jedan preduzetnik funkcioni\u0161e u Srbiji, kako uraditi dobro istra\u017eivanje, kako promovisati i kreirati sadr\u017eaj, kako komunicirati i raditi sa timom. Za mene je ovo prvo poslovno iskustvo koje mi je dalo dosta znanja i uvida.<\/p>\n\n\n\n<p>Ono od \u010dega mi je srce najvi\u0161e zaigralo je svakako pisanje tekstova i prilika da neko \u010dita moje \u010dlanke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Edukacije<\/h2>\n\n\n\n<p>Moj prvi \u010dlanak&nbsp; <a href=\"https:\/\/mogujatosama.rs\/kako-prepoznati-toksican-odnos-i-izaci-iz-njega-22740\">\u201c Kako prepoznati toksi\u010dan odnos i iza\u0107i iz njega\u201d<\/a> sam pisala i ispravljala mnogo puta dok se nisam usudila da po\u0161aljem upit na nekoliko sajtova da budem guest pisac. Moj tekst je objavljen, pod mojim imenom, ali tome je prethodilo dosta rada i truda.<\/p>\n\n\n\n<p>Zavr\u0161ila sam ovaj <a href=\"https:\/\/janjajovanovic.com\/content-writing-online-kurs\/\">content writing kurs<\/a> i dobila puno smernica, saveta i komentara za pobolj\u0161anje od Janje za dalje.<\/p>\n\n\n\n<p>Moj put ka zavr\u0161enom \u010dlanku tekao je tako \u0161to sam ga slala mom mentoru i danima ispravljala dok sve nije zvu\u010dalo kako treba.&nbsp; Svim tim ispravkama shvatila sam koliko je va\u017eno puno ve\u017ebati kako bi re\u010denice tekle saliveno. Pisanje i ovog \u010dlanka je za mene ve\u017eba jer mi je jasno da jo\u0161 uvek nisam profesionalni pisac, ali koristim svaku priliku da kreiram svoj portfolio i da uskoro to postanem.<\/p>\n\n\n\n<p>Potvrda da radim pravu stvar bilo je to \u0161to je i moj drugi tekst objavljen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta je to outreach?<\/h2>\n\n\n\n<p>Znam da mnogi od vas nikada nisu \u010duli za \u201cOutreach\u201d.<\/p>\n\n\n\n<p>Ta tematika je i za mene otkri\u0107e \u017eivota \u0161to se ka\u017ee.<\/p>\n\n\n\n<p>Ko je i dalje (kao \u0161to sam i ja bila) u slanju mejlova strogo poslovan, ograni\u010den samo na osnovne informacije bez ikakve kreativnosti i isprobavanja novih stvari?<\/p>\n\n\n\n<p>Ja sam mislila da tako slanje mejlova\/upita funkcioni\u0161e. Nije mi padalo na pamet da neke kompanije dnevno dobijaju po hiljadu poruka i da bi otvorili ne\u0161to, prvo to treba da bude druga\u010dije i da se izdvoji u moru ostalih.<\/p>\n\n\n\n<p>E to druga\u010dije je za mene bila novost.<\/p>\n\n\n\n<p>Outreach je zapravo research, komunikacija i pregovaranje u jednom. Su\u0161tina outreacha je da ne ide\u0161 po istom \u0161ablonu, ve\u0107 da na\u0111e\u0161 na\u010din kako da zainteresuje\u0161 drugu stranu, pogodi\u0161 (ili jo\u0161 bolje istra\u017ei\u0161) \u0161ta joj ta\u010dno treba i onda joj to ponudi\u0161.<\/p>\n\n\n\n<p>Ljudi previ\u0161e gledaju sebe, umesto da gledaju potrebe druge strane. Sve su to za mene bili novi uvidi jer nisam imala toliko poslovnog iskustva do sada.<\/p>\n\n\n\n<p>Napisati tekst je jedna stvar, ali nakon toga slede druge stvari kao \u0161to je razmi\u0161ljanje o tome kako da taj tekst do\u0111e do ciljne grupe i kako sklopiti saradnju sa nekim. Povezala sam znanja sa Content Writing kursa i <a href=\"https:\/\/janjajovanovic.com\/usluge\/kako-drasticno-povecati-sansu-da-dobijete-odgovor-da\/\">Outreach radionice<\/a> i na taj na\u010din dobila u roku od 2 nedelje dva \u201cDA\u201d za moje \u010dlanke.<\/p>\n\n\n\n<p>Evo i teksta mog mejla, nakon \u010dega sam dobila potvrdan odgovor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"858\" height=\"646\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-blog.png\" alt=\"\" class=\"wp-image-9584\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-blog.png 858w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-blog-300x226.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-blog-768x578.png 768w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-blog-16x12.png 16w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n\n\n\n<p>Mo\u017eda ovo nekome deluje sve prirodno i lako, ali ja mislim da je i content writing i outreach ve\u0161tina koja se ve\u017eba.<\/p>\n\n\n\n<p>Kada bi analizirali ovaj upit mogli bismo da zaklju\u010dimo da ovaj mejl ima odre\u0111enu strukturu. U prvom delu direktno sam se obratila i rekla za\u0161to pi\u0161em, dala link ka tome (da vide kako to izgleda) i predlog gde bi to moglo da se na\u0111e na njihovom sajtu (olak\u0161avam im da u dva klika sve vide). Poenta je da dobro istra\u017eite tematiku sajta i da uvidite da li se va\u0161 tekst tu prirodno uklapa kao i to da li je zna\u010dajan za njihovu ciljnu grupu tj. \u010ditaoce.<\/p>\n\n\n\n<p>Zatim sam se ukratko predstavila i objasnila za\u0161to sam napisala taj guest post i koji su mi ciljevi.<\/p>\n\n\n\n<p>Treba da budete \u0161to jasniji, precizniji i da \u0161to vi\u0161e olak\u0161ate onom ko \u010dita taj mejl i premi\u0161lja se za saradnju sa vama. Nemojte pri\u010dati puno o sebi, ljudi vole da \u010duju kakvu oni imaju dobit od toga.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"563\" height=\"375\" src=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao.png\" alt=\"kako ljubav prema pisanju pretvoriti u posao\" class=\"wp-image-9588\" srcset=\"https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao.png 563w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-300x200.png 300w, https:\/\/www.blogerfest.com\/wp-content\/uploads\/2021\/04\/kako-ljubav-prema-pisanju-pretvoriti-u-posao-16x12.png 16w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u00a0\u0160ta sve mogu ljudi da urade sa ve\u0161tinom pisanja danas i koliko je to tra\u017eeno?<\/h2>\n\n\n\n<p>\u010culi ste moju pri\u010du tj. moje po\u010detke, a sli\u010dnu stvar mo\u017eete i sami da uradite. Izgleda da dosta sajtova ima potrebu za dobrim piscima.<\/p>\n\n\n\n<p>Uvek mo\u017eete da krenete i sa pisanjem sopstvenog bloga, \u0161to je stvarno odli\u010dno za ve\u017ebu. Moja drugarica sa fakulteta se usudila na to i sada ima svoj blog <a href=\"https:\/\/www.thebookcup.com\/\">\u201cThe Book Cup\u201d<\/a> gde objavljuje recenzije o raznim knjigama na srpskom i engleskom.<\/p>\n\n\n\n<p>Ako znate engleski jezik onda tu ve\u0161tinu iskoristite jer su \u010dlanci na bilo kom stranom jeziku izuzetno tra\u017eeni (posebno na engleskom), a i bolje pla\u0107eni.<\/p>\n\n\n\n<p>Mo\u017eete da pi\u0161ete sastave za osnovnu i srednju \u0161kolu, da pi\u0161ete ebook-ove ili knjige za druge ljude, mo\u017eete raditi kao social media manager i osmi\u0161ljavati postove za dru\u0161tvene mre\u017ee itd. Prilika je zaista mnogo samo treba da po\u010dnete od nekuda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.\u00a0\u0160ta dalje?<\/h2>\n\n\n\n<p>Trudite se da stvarate konekcije, da budete upu\u0107eni u novine koje se de\u0161avaju, da prona\u0111ete gde vi to mo\u017eete nekome da pomognete i da to otvoreno ponudite. Radite outreach. To zna\u010di da ste proaktivni i da ne \u010dekate da vam ne\u0161to \u201cpadne sa neba\u201d.<\/p>\n\n\n\n<p>Pitajte i tra\u017eite prilike. Prilika ima svuda oko nas, samo budite uporni i istrajni. Ljude&nbsp; privla\u010de jedinstveni i druga\u010diji ljudi koji imaju samopouzdanja i dobar pristup. Dobi\u0107ete neko \u201cNE\u201d ali to ne treba da vas obeshrabi jer \u0107ete biti&nbsp; bli\u017ei va\u0161em prvom \u201cDa\u201d.<\/p>\n\n\n\n<p>Moja mentorka \u010desto ponavlja jednu re\u010denicu koju po mom mi\u0161jenju svi treba da usvojimo.<\/p>\n\n\n\n<p>\u201cOdvajajte bar po 10% od va\u0161ih mese\u010dnih primanja na dodatnu edukaciju i usavr\u0161avanje\u201d.<\/p>\n\n\n\n<p>Znanja stvarno nikad dosta i ako \u017eelimo da napredujemo treba konstantno da radimo na sebi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promovi\u0161ite svoje sadr\u017eaje<\/h2>\n\n\n\n<p>Bilo da pi\u0161ete za va\u0161 blog ili kao guest pisac bitno je da znate i da ispromovi\u0161ete va\u0161e sadr\u017eaje. Morate dobro poznavati va\u0161u ciljnu grupu i koristiti prave kanale kako biste do\u0161li do njih. A onda i da znate kako da ih navedete da urade \u017eeljenu akciju.<\/p>\n\n\n\n<p>Neki od kanala koje ja koristim su dru\u0161tvene mre\u017ee, grupe, forumi itd.<\/p>\n\n\n\n<p>Pove\u017eite se se sa raznim ljudima u oblasti u kojoj \u017eelite da radite i stvarajte sami sebi prilike. Jedan od najboljih na\u010dina za to vam je Linkedin mre\u017ea koja je puna poslovnih ljudi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mali koraci<\/h3>\n\n\n\n<p>Ja sam i po\u010dela sa pisanjem kao guest pisac i na taj na\u010din \u017eelim da gradim svoje ime i iskustvo. Od ne\u010dega treba po\u010deti i ja sam poprili\u010dno zadovoljna mojim malim koracima.<\/p>\n\n\n\n<p>Moje \u017eelje za budu\u0107nost su da imam svoj blog i da tu delim svoje misli, iskustva i savete, a do tada \u0107u prikupljati i upijati znanja sa svih strana.<\/p>\n\n\n\n<p>Nadam se da su vas moja pri\u010da i saveti motivisali da se pokrenete i krenete u va\u0161u content writing avantutu.<\/p>\n\n\n\n<p>Sre\u0107no!<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Autor teksta: Zorica \u0110uki\u0107<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u010citate knjige, blog postove, pri\u010de, pesme, svi vam govore da umete lepo da se izra\u017eavate i usmeno i pismeno i vi ste toga svesni, ali ne znate kako biste tu ljubav prema pisanju mogli da pretvorite u posao? Kako zara\u0111ivati od toga? Odakle krenuti? Od malena u\u017eivam u pisanju, ali \u0161kolovanje me je odvelo na [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[132,3],"tags":[],"class_list":["post-9583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti","category-vesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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